Proactive PR for fintechs, banks and financial services

Over the many years that I have had the pleasure of working with Shamira Alidina, I have found her to be professional, efficient, responsive and reliable. She intuitively knows what I need as a journalist and delivers exactly that.

Joy MacKnight, Managing Editor,
The Banker, Financial Times

Writing about finance and technology can be complicated at times, so it’s always a relief to work with a public relations expert who understands the topics and how they fit into the larger context. Shamira doesn’t waste time on pitches that don’t fit my coverage and she understands quickly what I need and whom I need to speak to. She is highly intelligent, well-informed and always personally charming, all qualities that make working with her productive and a pleasure.

Tom Groenfeldt, Forbes.com

About me

Shamira Alidina is an experienced Director Of Media Relations with a demonstrated history of working in public relations and the communications industry within financial institutions and agencies. She has an in-depth knowledge of the financial services sector and has built relationships with key journalists over many years. Shamira is skilled in proactive media campaigns, digital strategy, crisis management, sale of companies, raising finance and integrated marketing programs. She has strong media and communication skills offering senior level executives and marketing management with proactive ideas to achieve strategic business goals. Predominantly working in the financial services sector she has a background in economics, finance and communications. 

Services

BESPOKE PR CAMPAIGNS

Clients have objectives in mind, be it brand awareness, recognition for their products and services, raising finance and crisis management.The aim will be to build a PR program around business goals and expectations.

PR EVENT SUPPORT

Running campaigns alongside industry events, including gaining coverage before the event, as well as onsite support and follow up.

DIGITAL STRATEGY

Defining and managing a digital strategy with marketing departments. Ensuring all relevant digital channels are being maximised.

STRATEGIC ADVICE

An experienced marketer providing strategic advice to work alongside marketing teams to help achieve goals for the business.

CRISIS MANAGEMENT

Working in line with the business in terms of reputation management. Providing advice and guidance to defend and protect a company’s brand.

ANALYST RELATIONS

Having the knowledge and network of industry analysts in order to engage with the analyst/influencer community and manage relationships.

AWARDS

Creating and understanding the importance of industry awards. Assisting with award entries and management of post award activities.

CONTENT CREATION

Creating and evaluation of content for contributory articles for proactive media pitching.

MEDIA TRAINING

Coaching and arranging media training for spokespersons. In addition giving advice and guidance during press interviews and feedback on performance.

What the industry says

Writing about finance and technology can be complicated at times, so it’s always a relief to work with a public relations expert who understands the topics and how they fit into the larger context. Shamira doesn’t waste time on pitches that don’t fit my coverage and she understands quickly what I need and whom I need to speak to. She is highly intelligent, well-informed and always personally charming, all qualities that make working with her productive and a pleasure.

Tom Groenfeldt, Forbes.com

Over the many years that I have had the pleasure of working with Shamira Alidina, I have found her to be professional, efficient, responsive and reliable. She intuitively knows what I need as a journalist and delivers exactly that.

Joy MacKnight, Managing Editor,
The Banker, Financial Times 

I had the pleasure of working with Shamira for many year. Although her primary role was to generate press coverage, which she accomplished far beyond my expectations, she also added tremendous value by thinking strategically and creatively about my business. She frequently exposed me to new ideas iand often made suggestions about how to leverage industry trends. Shamira became a valued and trusted advisor and was a delight to work with.

George Ravich, Chief Marketing Officer, Earnix

Shamira is making a positive impact on SmartStream’s PR outreach across the financial media. She has become an integral part of the organisation and continues to make sound recommendations on how we position our messages in the marketplace.

Nathan Gee, Marketing Director, SmartStream

These are selections of companies I have worked with:

CONTACT

Shamira Alidina
e: [email protected]
t: +44 7801 590718